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7. Domain Names And Search Engine Optimization
from:Domain names are one of the most significant methods of presenting any website. Naturally a website is easily accessible once that name is memorized. Unlike an IP address, domain names are simple textual names which make the website more popular. With advances in web marketing and designing, most companies and individuals with websites opt for easy and keyword centric names for their websites. These can be optimized in the search engines to get higher rankings on the internet.
One major misconception which people have is that the domain name with valuable keywords can make your website the top most in any search engine. This is true, but to an extent only. The keywords which are put in the search engines do not necessarily work on the domain names alone. The algorithm may also search the content of the website which has more keywords or keywords relevant to that particular search. Websites which have been optimized specifically with keyword rich content shall have much more weight.
Keyword rich content
Search engine optimization is mainly done to increase the ranking of the website. It helps the site reach a higher position when a search relevant to its content is carried out. It is important to understand that if the content is targeted towards a particular subject it should have all relevant keywords. Some other synonyms and other words which belong to that subject may also help the website gain a good ranking when a search is done.
Domain name significance
Domain name is the basic identity of the website and no website is popular unless it has an attractive name. One important factor for making the website popular is to embed keywords in the domain name and make the website emerge out of the crowd on the search engine. This happens as the first word that the search engine spider searches is the domain name and it will give a positive response to the website for linking it to the content.
Which is better? Rich content or domain name
A domain name embedded with a keyword is good when the search is done for a single keyword. The limitation is that the domain name cannot carry many keywords. Content starts acting in the positive way to the search when multiple keywords are used while searching. It helps then, to have the same keywords embedded in the website multiple times. However, these should be inserted sensibly and should have relevance to the topic.
So, though the optimization of search engine results begins right there at the domain name, it continues down to a rich and relevant content peppered with appropriate keywords.
Getting the website optimized for keyword rich content and having the domain name intelligently crafted with one or more keywords can make all the difference in search engine optimization. The website will reach the top in any search made by the user. Thus the aim of optimum web promotion and marketing will be met and the owner of the website will benefit in every way.
Domain Names Search News
Controversial Domain Name 'CO2.com' to Be Auctioned Off at the Epik.com Domain ... - PR Newswire (press release)
Controversial Domain Name 'CO2.com' to Be Auctioned Off at the Epik.com Domain ... PR Newswire (press release) In addition to the significant, active interest in the search term, owning the descriptive domain name CO2.com has the inherent advantages of subject ... |
The Discovery Channel: James Lee - Wager Run News (blog)
The Discovery Channel: James Lee Wager Run News (blog) A search for the person who actually owns the domain name which started this whole debacle brings his name up and he is already known for his history for ... Police shoot James Lee dead, three hostages released at Discovery headquarters Gunman holding hostages at U.S. Discovery Channel |
Controversial Domain Name 'CO2.com' to be Auctioned Off at the Epik.com Domain ... - PR Newswire (press release)
Controversial Domain Name 'CO2.com' to be Auctioned Off at the Epik.com Domain ... PR Newswire (press release) In addition to the significant, active interest in the search term, owning the descriptive domain name CO2.com has the inherent advantages of subject ... |
Local.com Enters Search Pact With Yahoo; Shares Jump - Wall Street Journal
Local.com Enters Search Pact With Yahoo; Shares Jump Wall Street Journal ... use to search for product information online. It later decided to develop its own local search site and in early 2005, acquired the Local.com domain name. |
Google welcomes more single domain names to its results page - Last Click News
 Telegraph.co.uk | Google welcomes more single domain names to its results page Last Click News Google is famous for constantly updating its algorithm, making search engine optimization (SEO) for it a bit different for each change. Google to Display More Results From Single Domain Names Google adds more domain results to SERPs Google Purchases Comparison Shopping Website Like.com |
Intertrust Purchases Seeqpod Assets - Internet Financial News (blog)
Intertrust Purchases Seeqpod Assets Internet Financial News (blog) Intertrust has not acquired the Seeqpod domain name. Seeqpod shut down its then popular music search and play site in 2009 after several major labels and ... |
Sedo Launches New Search - Domainers Magazine
Sedo Launches New Search Domainers Magazine Sedo's global community of users assisted us in crafting the industry's most comprehensive and user-friendly domain name search engine. To get you started, ... |